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Feb 21
A combinatorial-bandit algorithm for the online joint bid/budget optimization of pay-per-click advertising campaigns
A combinatorial-bandit algorithm for the online joint bid/budget optimization of pay-per-click advertising campaigns Authors: Alessandro Nuara, Francesco Trovo, Nicola Gatti, Marcello Restelli Conference: AAAI 2018 Abstract: Pay-per-click advertising includes various formats (eg, search, contextual, and social) with a total investment of more than 140 billion USD per year. An advertising campaign is composed of some […]