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Feb 21
Dealing with interdependencies and uncertainty in multi-channel advertising campaigns optimization
Dealing with interdependencies and uncertainty in multi-channel advertising campaigns optimization Authors: Alessandro Nuara, Nicola Sosio, Francesco TrovÃ, Maria Chiara Zaccardi, Nicola Gatti, Marcello Restelli Conference: WWW 2019 Abstract: In 2017, Internet ad spending reached 209 billion USD worldwide, while, e.g., TV ads brought in 178 billion USD. An Internet advertising campaign includes up to thousands […]